foundhub
An AI-powered lead scoring and routing tool for inbound sales teams. foundhub reads what every lead wrote, detects urgency and buying intent, and scores them Hot, Warm, or Cold in under 2 seconds — so your rep always calls the right person first.
Problem solved
An AI-powered lead scoring and routing tool for inbound sales teams. foundhub reads what every lead wrote, detects urgency and buying intent, and scores them Hot, Warm, or Cold in under 2 seconds — so your rep always calls the right person first.
What it does
- 01
AI reads lead context and scores intent as Hot, Warm, or Cold
- 02
Hot leads auto-routed to available sales reps instantly
- 03
Embeddable form with one script tag — works on any page
- 04
Industry-specific default forms for EdTech, SaaS, Coaching and more
- 05
Built-in mini CRM for lead assignment and outcome tracking
- 06
AI reasoning shown per lead so reps understand every score
- 07
Analytics dashboard tracking hot rate and rep performance
- 08
Team admin panel for managing reps, roles and access
Tech stack
Challenges & learnings
Challenges
- 01
Designing AI prompts that reliably detect intent signals across industries
- 02
Building a real-time routing system that assigns leads without conflicts
- 03
Making the embeddable form feel native on any website
Learnings
- 01
Prompt engineering for structured, consistent AI scoring outputs
- 02
Zustand state management for multi-step onboarding and CRM flows
- 03
Supabase real-time subscriptions for live lead updates
Outcome
Currently shipping with a public project page, production deployment, and documented source where available. The build captures the core workflow, tech stack, and product decisions behind the project.